The Gap Between Knowing AI and Actually Doing AI
Most PMs I talk to aren't behind because they haven't read enough. They're behind because they've read too much and built too little.
I’ve had conversations with more than 100 product managers in the last month alone. And across all of them, different companies, different backgrounds, different levels of seniority - 3 questions kept coming up:
How do I take what I’m building from a quick prototype to something in actual production?
How do I develop the technical muscle to solve real AI problems, not just describe them?
How do I build things that drive impact for my company - not just impress in a blog post or a demo?
These aren’t beginner questions. These are the questions people are asking in 2026, after two years of hype, after reading the blogs, after taking the LinkedIn courses. And they’re still stuck at the same place, knowing about AI but not knowing how to do it.
That gap is exactly what this cohort is built to close.
What We’ve Changed
Every class is a live workshop with a real case study - the kind you can walk into a hiring conversation or a product review and actually talk through. I’m in every class.
What we build this cohort:
Backend and frontend, deployed by the end of week one, you have something live on a real domain that a real person can use. That’s not week six. That’s week one.
Evaluation frameworks: knowing whether your AI feature is actually working in production, and adding the required observability across cost, latency, and sanity. We do that.
Orchestration and memory: the messy problems that separate people who’ve read about AI from people who’ve shipped it, and we will show what still is not working and needs to be fixed.
PRDs, Frameworks to choose, execute, and price AI products, case studies, decision docs: artifacts you can show hiring managers, customers, or your own leadership.
Why Most Courses Don’t Actually Get You There
Here’s a question I get asked constantly: Why spend $3,000 on a cohort when I can learn the same thing on Udemy for $30?
Most courses are built from aggregated information that’s already 12 months behind when published, and another 6 months behind by the time you finish. By the time you’re done, you’ve learned the AI of last year.
We studied this. People who completed our course were 20 to 30% faster at achieving their goals - landing a new role, launching a product, getting to the next promotion.
That difference translates to real money. Three to four months of delayed wages. Six months of missed promotion cycles. In AI - where the window is right now - that delay costs far more than the course itself.
The $3,000 isn’t the investment. The delay is.
Reading This After May 9th?
You didn’t miss the course. You missed the welcome session, mostly logistics. Classes begin next week. You can still join and hit the ground running.
The cohort runs May 9 through June 20. Seven weeks. I’ll be there for all of it.
Maven’s 15-day guarantee means you have two weeks to decide if it’s right for you.
If not, full refund.
See you in class.
P.S. We are left with last few seats ( shh.. check the above link to get discount ;) )